Author name: Zita Long

Annoying Things Customers Say At Hipster Cafes In Cambodia

Customer Relations, Management, Opinion / /

For purposes of entertainment and critical discussion, we asked a handful of current and former cafe owners in Cambodia about annoying things customers say. Ignoring the common complaint “too expensive” that many businesses encounter, we took some time contemplating lesser known, minor but regular annoyances. Please consider: these annoyances were expressed in jest and without […]

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Using Google Reviews And TripAdvisor As Comparable Hookup Apps For Your Hipster Cafe

Customer Relations, Management, Sales & Marketing, Style & Design / /

Third-party restaurant review platforms such as Google Reviews and TripAdvisor are comparable to hookup apps like Tinder and Grindr. I know, please bear with me. Instead of people vetting hookup profiles for an enjoyable date, they’re vetting restaurant profiles for an enjoyable dining experience. Following the hookup analogy, your hipster cafe (as crude as this

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How To Recognise And Handle Low-Key Racism And Discrimination From Customers

Customer Relations, Management / /

As a hipster cafe owner-operator I encountered heaps of wonderful, kind customers. However, as an individual brown person (Cambodian-Canadian), some expressions and behaviours from the same customers also raised my eyebrow. “Wow, your English is so good!” As innocent as it may seem this comment is a backhanded compliment. It’s presumptuous and implies locals are

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3 Reasons Why ‘Authentic’ Food Is Stupid And Nonsensical

Food, Opinion / /

What makes food—dishes within the scope of a cuisine—’authentic’? Some may answer that food is ‘authentic’ if the chef is cool and cooks with “blood, sweat, and tears”. Others may say integral use of traditional ingredients and techniques, or a recipe that’s been passed down multiple generations. If it’s ethnic food from a developing country,

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Your Menu Sucks: How To Design It To Get More Money From Cambodian Or English-Speaking Hipsters

Sales & Marketing, Style & Design / /

Have you ever sat down at a restaurant, browsed through their menu and felt increasingly frustrated? Perhaps you were overwhelmed by too many options. Or several food names/descriptions were incoherent and confusing. Or you were running errands under the hot scorching sun, needed an iced cold beverage but couldn’t find the damn drink list. Restaurant

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Basic Info You Need To Mention When Advertising In Facebook Groups

Sales & Marketing / /

To make it easier for new and existing customers to follow you, when advertising in Facebook groups (who knows why), always pretend you’re a nameless salesperson. Assume nobody knows who you are and what you’re promoting. Your intent is to annoy strangers, announcing irrelevant information to most people passing by. In your post, mention the

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How To Choose Your Brand Name, Prostitute It And Maximise Profits

Sales & Marketing / /

The name of your hipster cafe should follow the 3 C’s: catchy, concise, and contextual. It should quickly convey what your hipster cafe represents, and tell a story or vision that resonates with your target audience. If a brand name meets this criteria, it lends itself to better, more effective marketability. In 2015 my business

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How To Deal With Customers Who Say Your Coffee Is Expensive

Customer Relations, Satire / /

In Cambodia you can buy iced (condensed) milk coffees from local street vendors for less than 2,000 riel (0,5 US dollars). However, at your hipster cafe, possibly in a gentrified area that may be described as ‘quaint’ by foreign tourists, sensible hipsters expect your coffees to be priced from 8,000 riel (2 US dollars) or

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