To make it easier for new and existing customers to follow you, when advertising in Facebook groups (who knows why), always pretend you’re a nameless salesperson. Assume nobody knows who you are and what you’re promoting. Your intent is to annoy strangers, announcing irrelevant information to most people passing by.
In your post, mention the name of your hipster cafe, its location, opening hours, what you’re actually selling, and price if relevant. If possible, keep your descriptions brief and direct. A captivating opening line is 👌**chef’s kiss**.
That said, a good photo is far more effective at grabbing people’s attention than great text. Use your own photos (never stolen from the Internet), with attractive aesthetics (object/subject, lighting, composition, etc). The photo doesn’t have to look professional. Sometimes the most eye-catching photos are amateur, candid and genuine. If you’re promoting a single product, service or event, then a single photo should suffice. If you’re promoting multiple products or services, then consider multiple photos in a single post.
Applying most of the suggestions above, below is a real post in a Facebook group promoting “Choco Chunk Cookie Cake” at our hipster cafe Bang Bang.
Other Tips
- Advertising in general Facebook groups is like casting a small fish net into the ocean. Consider running Facebook campaigns to target your customers.
- Post with your personal account. Business accounts are often perceived as spammers and ignored.
- Tag the Facebook page of your hipster cafe to increase chances of new customers ‘liking’ it.
- If posting a Google Maps link to your hipster cafe, use the shorten link. Long links may look suspicious.
- Be cautious about posting your website or external links outside of Facebook, tagging too many people or pages, and posting in multiple groups too quickly. Your post may be marked as spam and removed.